DoucetteMedia provides best-in-class online ad trafficking and operations, digital strategy execution and management, and billing and reconciliation services for publishers, agencies and advertisers.
Outsourced Online Ad Operations
Digital Strategy
Creating a Successful Digital Strategy
At DoucetteMedia we realize that many b-to-b companies struggle with their digital strategy – whether this strategy means identifying ways to make an existing digital business more successful or launching an entirely new digital business.
We will help you to understand what your digital opportunity is and how best to maximize digital revenue from this opportunity. We examine market, traffic, inventory, ad sizes & placement, sales processes and practices, operations and management and will work with you in each of these areas.
Call us today at 802-892-1263. We would welcome the opportunity to meet you, discuss your existing digital business and how you can take advantage of DoucetteMedia’s Digital Strategy Consulting services.
We work with b-to-b companies across all industries. A brief description of some of our recent projects are as follows:
Not-for-Profit Business Publishing Firm
Consult and established online business where there was none previously. Automated and centralized ad operations, identified new online products to sell, manage online account billing and reconciliation.
B2B Media Firm
Consulted and developed online revenue strategy for B2B publisher. Identified & implemented systems and trained sales force to support impression based revenue model (vs. time duration.) Online Music Broker Identified and established digital ad sponsorship business model. Ad Serving Software Firm Trained internal staff to manage digital campaigns. Aircraft Scheduling Software Provider Assessed, conducted competitive market analysis, and analyzed potential for digital business that could be supported by advertising. Online Publishers National sales meeting training for digital business.
